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Mio articolo su Milano Finanza

Ringrazio Milano Finanza (MF) per il mio articolo pubblicato oggi. Un'intervista esclusiva a Sergio Zyman, guru internazionale del marketing, su come cambiano le scelte dei consumatori in tempi di pandemia. L'availability premia le private labels (MDD premium) a discapito delle high premium brands. Le ideologie tradizionali vengono sconfitte dalla praticità !


Thanks to the finance newspaper Milano Finanza (MF) for publishing my article today. An exclusive interview to Sergio Zyman, the marketing guru, on how the consumer habits are changing due to the Covid pandemic: the private labels (chain' premium brands) are rewarded and the high premium brands are downgraded. Ideology is killed by practicality !


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